Wholesale Product Catalog

Wholesale product catalogue

Every line below is available for wholesale supply and export from Belgium in original manufacturer packaging, by the case, by the pallet or by the full container load. The grid is a working list rather than the limit of what we source: brands move in and out of allocation, formats differ by production origin, and a line that is not shown here can often still be found. What does not change is how the range is put together — genuine brand-owner stock, EU-sourced, documented for export.

The catalogue is arranged by category rather than by brand owner, because that is how a container actually gets built. Buyers commonly anchor a load on liquid volume from our beverages brand index, add the impulse tiers with snacks we ship worldwide and confectionery trade supply, layer in the higher-value ranges where skincare & beauty for retail and export earns its freight, then fill the remaining ambient space from our sauces & condiments listings for importers. Filter the grid to isolate a category, or read the ten category briefs below for what each one is for.

Ten categories, and what each one is for

Beverages — the weight that anchors a container

Colas, lemon-lime and orange carbonates, still and sparkling water, energy, iced tea and mixers. This is the densest part of the catalogue: PET and glass reach a container's payload ceiling with floor space still showing, which makes beverages the natural base of a mixed load. Non-flagship SKUs are often the easier commercial win — tonic and mixers through our Kinley wholesale page, tall-can iced tea via Arizona.

Coffee & tea — high value per pallet, tighter allocation

Roast and ground, whole bean, capsules, instant and soluble ranges from Italian and Northern European roasters. Value per pallet is high and allocation runs tighter than in soft drinks, so quantities are quoted against what is actually held rather than against a list. Espresso buyers usually start narrow: the coffee and tea range and our Kimbo wholesale page show how a Neapolitan roast list is assembled.

Confectionery — seasonal, thermal, and margin-rich

Chocolate countlines, boxed assortments, spreads, biscuits, gums and jellies. Chocolate is the one part of the catalogue with a genuine seasonal and temperature profile, so sailing month and lane matter as much as price. Biscuit and spread lines travel year-round and stow well; Belgian-made caramelised biscuit is the clearest example, covered on our Lotus Biscoff wholesale page.

Snacks — cube-hungry lines that finish a load

Potato and tortilla chips, extruded corn snacks, croissants and ambient bakery. Snacks are the mirror image of beverages: light, air-filled and cube-hungry, they fill the space a heavy base leaves behind. Flavour depth usually matters more than brand breadth — see the Takis wholesale page for the chilli-lime end of the fixture and 7 Days for ambient bakery that exports where fresh bakery cannot.

Sauces & condiments — glass, jars and the ambient grocery shelf

Ketchup, mayonnaise, table sauces, stocks, bouillon and cooking aids in glass, PET, sachet and catering formats. Two buyers meet here and want different things: retail wants the household jar, HoReCa wants the catering pack. Glass adds weight and needs stowage planned around it, which is why sauces are normally quoted as part of a wider grocery pallet — our Knorr wholesale page shows how the two formats are split.

Food & groceries — pantry staples and speciality dry goods

Pasta, dried mushrooms, vanilla and speciality dry lines. This is the ambient-shelf part of the catalogue and the one where origin documentation does the most work, because not everything here is EU-manufactured. The food and groceries range sets out that split, and the dried shiitake mushroom and vanilla beans pages show how origin is evidenced line by line.

Skincare & beauty — pharmacy and dermo-cosmetic ranges

French and German dermo-cosmetic ranges alongside mass-market skincare. Buyers here are pharmacy and parapharmacy chains, beauty retailers and the distributors serving them, and the questions are about batch, packaging language and market version rather than pallet weight. Value density is high enough that air freight is viable on this range where it never is on beverages — our CeraVe wholesale page is a useful starting point.

Personal care — repeat-purchase lines with predictable rotation

Oral care, shaving systems, blade cartridges and grooming. These are habitual repeat lines with steady rotation and small cube per unit of value, which makes them useful for topping up a container without disturbing its weight balance. The personal care range lists what is currently held and how blade and handle SKUs are usually paired.

Household & cleaning — heavy, stackable, stowed apart

Laundry powder, liquid detergent and capsule formats. Heavy and stackable, priced as much by freight weight as by case, detergents are stowed away from scent-absorbent food lines and normally form the floor layer of a mixed load. The household and cleaning range covers the format split and what it means for how a pallet is built.

Baby & family care — bulky, trusted, rarely discounted

Diapers, pants, wipes and feminine-care lines. Bulky relative to their value, these are cube-limited rather than weight-limited and are rarely discounted at retail, so buyers plan them by size mix rather than by brand. The baby and family care range covers how a size curve is specified before an order is confirmed.

Who buys from this catalogue

Importers and regional distributors opening or extending a European supply line; wholesalers and cash-and-carry operators buying by the pallet; supermarket, convenience and discount chain buyers; pharmacy and parapharmacy groups on the skincare range; HoReCa, vending and forecourt suppliers on beverages and snacks; and trading houses consolidating for onward markets. We supply the trade only — not consumers — and quantities below case level are not offered.

Send the list you are working from, with formats, indicative quantities and the destination port, and our export desk confirms availability against current allocation, dating, the Incoterm and the documents that will travel with the goods.

Before you order

Whichever range you are pricing, these references cover the terms, loading and paperwork that shape the landed cost.

• Export markets and trade preferences
• Incoterms 2020 for FMCG buyers
• Pallets & containers loading guide
• FMCG export glossary