Ariel — Wholesale Supply

In much of Europe, the Middle East and beyond, Ariel is shorthand for a serious clean, and that brand pull turns into fast rotation on retail shelves. FMCG Depot, a Belgium-based wholesale distributor, keeps Ariel moving to importers and supermarket buyers across 60-plus countries, all EU-sourced and shipped in original packaging from the ports of Antwerp and Rotterdam.

One brand, several tiers of demand

Ariel covers a broad price ladder, and we stock the range accordingly: economy powder for value-driven markets, concentrated liquid for mid-tier shelves, and Ariel Pods for shoppers paying for convenience. Carrying the full ladder lets a single distributor serve discount, mainstream and premium channels without switching suppliers. It is a rare advantage in laundry, where most operators are forced to juggle several brands to hit every price point. Ariel's reputation for stain removal also travels exceptionally well into export markets across the Gulf, North Africa and Eastern Europe, where the brand commands genuine loyalty and repeat purchase, making it a low-risk line to build volume around.

Buy where the economics work

Detergent is dense, so freight efficiency matters. We load to pallet and container specifications that keep your landed cost competitive, whether you take a mixed pallet or a dedicated container. Ariel sits within our full household and cleaning wholesale catalogue, and stocking it beside Tide lets you present two heavyweight laundry names side by side. Households buying detergent in bulk are the same shoppers reaching for Pampers and Always, so combined family-care orders travel well and share freight.

• Powder in sachets, bags and boxes for value channels
• Liquid concentrate in bottle formats
• Ariel Pods single-dose capsules for premium fixtures
• Regional scent and formulation variants on request
• Batch-coded, traceable, authentic stock

Documentation and delivery you can rely on

We ship on EXW, FOB, CIF and DAP terms with EUR.1 certificates, Certificates of Origin and complete packing lists as standard. First-time trade buyers can set up through wholesale registration, and every consignment is backed by dedicated account management from enquiry through delivery. To price a load simply request a quote, with a response guaranteed inside 24 hours.