Baby & Family Care Wholesale & Export

Baby and family care is the category that fills a container rather than weighs it down. Diapers and sanitary protection are air in a bag — bulky, light and compressible — so the economics of this range are decided by cubic metres, not tonnes, and by getting the size curve right rather than the brand list.

Size curve matters more than brand choice

Pampers covers the demand in most markets across Baby-Dry, Premium Care and pants formats, sizes 1 to 6 and above, plus wipes. The mistake first-time buyers make is ordering evenly across the sizes. Real demand is a curve: newborn sizes move slowly because the stage is short and often gifted, mid sizes carry the bulk of consumption, and the largest sizes tail off. Pants formats are growing at the expense of taped diapers in many markets, especially for older babies, and should be a deliberate part of the mix rather than an afterthought.

Always works on a different logic. Ultra, Maxi, night pads and pantyliners sell to a standing, non-discretionary demand that does not fluctuate with season or income, which makes it one of the steadiest reorder lines in any range. Value packs turn in general trade, larger multipacks in modern trade.

Volume, not weight: how this category loads

A 40ft container of diapers cubes out with a very large unused weight allowance. That is a cost problem loaded alone and an opportunity loaded correctly. Combining baby care with a dense category — beverages, sauces or laundry — lets one container reach its weight and volume limits at the same time, which is the cheapest way to move either. Our guide to mixed container loading works through how to build that plan, and FCL versus LCL explains when a full container beats groupage for a bulky range.

Pallet configuration is worth specifying. Diaper cases are large and light and are usually shipped in high pallet stacks or floor-loaded to maximise cube; both change how the goods arrive. Ask which method is used, because a floor-loaded container is cheaper per case but slower and more expensive to devan at the other end.

Storage, humidity and pack integrity

Shelf life is long — these are not perishable goods — but the packaging is the weak point. Polybags split under crush loads, and prolonged damp or humidity marks outer cartons and makes them unsellable to modern trade even when the product inside is fine. Store on pallets, off concrete floors, away from external walls. Elastic and adhesive components can degrade in sustained heat, so long storage in an uncooled warehouse in a hot climate is not advisable.

Building and protecting the range

Hygiene products carry market-specific labelling expectations, and many destinations require the ingredient or material declaration, the manufacturer or importer details and usage guidance in an accepted language. Pack counts and product specifications also vary between the regions a brand produces for, so confirm exactly which market version you are quoted on — a European pack count and an equivalent line produced for another region are not interchangeable on a retail shelf.

Because the category is high-visibility and price-sensitive, provenance matters. Check batch coding, sealed outer cases and stated sourcing before payment, as set out in our guide to verifying a supplier. Send us the sizes and formats you need and we will build the load around them.

Frequently asked questions