About FMCG Depot
A Belgian wholesale distributor and exporter of genuine, EU-sourced consumer brands — supplying retailers, importers, wholesalers and regional distributors from Aalter, on the corridor feeding Antwerp and Rotterdam.
Sourcing the brands your shelves sell fastest
FMCG Depot was built on a simple idea: make it easy for retailers, wholesalers and importers anywhere in the world to buy authentic, fast-moving consumer goods from one dependable European partner. Most buyers arrive looking for a single brand, then find in the rest of what we hold beyond our sourcing of that line the makings of a properly composed load.
Based in Aalter, Belgium — on Europe's busiest trade corridor, with direct access to Antwerp and Rotterdam — we source directly and through established EU trade channels. The location is not decoration: a buyer in Lagos, Jeddah or Santo Domingo is dealing with a supplier that sits inside the single market where the goods are manufactured, trades on a Belgian VAT and EORI registration, and can put stock on a quay in the country it was warehoused in.
The range is deliberately broad, because a container carrying one category only is an expensive container. A confectionery enquiry can be balanced with beverages to load beside our sourcing of chocolate and biscuit lines, or with the skincare & beauty we ship worldwide filling the light, high-value end of the same booking.
Single pallet, mixed pallet or full container load, we handle the sourcing, paperwork and routing. Quantities, formats and pallet composition are agreed in advance and confirmed in writing on the pro-forma against the allocation actually offered — never estimated on a web page and quietly revised later.
Over a decade of trading has made us a dependable name for buyers who value genuine A-brand stock in original packaging, transparent EXW, FOB, CIF and DAP quoting, and shipments that arrive as quoted — backed by Certificates of Origin, a complete export file, and EUR.1 movement certificates where goods qualify on EU preferential origin.
The sourcing chain behind every case we offer
Any buyer burned once asks the same thing before they ask about price: where did this stock come from, and can you show me? It deserves an answer with mechanics in it.
Where the goods actually come from
We buy genuine brand-owner goods inside the European Union, directly and through established documented trade channels, and hold them in original manufacturer packaging. We do not repack, relabel or decant. What leaves our warehouse is the case that left the producer, printed batch coding intact and outer carton unopened.
What gets checked before a lot is offered to you
Before an allocation is quoted we confirm the pack itself: format and market version, the language set printed on the artwork, batch coding and best-before dating, case and pallet integrity, and whether the labelling suits the destination you named. A lot that fails does not reach your offer — which is why an offer is sometimes narrower than the enquiry.
What we deliberately do not claim
We are a distributor of genuine stock, not a licensee or appointed agent of any manufacturer, and we do not present ourselves as one. Every brand name we use is the property of its owner and is used descriptively, to say what we supply. What you get instead is provenance you can audit: original packaging, traceable batches, and an export file naming a real Belgian company.
Batch, dating and what goes in writing
Remaining shelf life is a commercial term, not a marketing line, so we treat it as one. Batch numbers and best-before dates are confirmed in writing against the lot allocated to your order before you commit, and appear again on the packing list travelling with the goods.
Our values
Authenticity first
We supply only genuine, brand-owner stock in original manufacturer packaging — never grey-market imitations, never repacked goods, never a lot we cannot trace to its channel.
Partnership mindset
We grow when our buyers grow, so expect honest advice and long-term reliability. If you are still shaping a programme, start with our sourcing guide, written for buyers of our sourcing, before you fix quantities.
Global reach
A European base with the network to deliver anywhere your business operates. The logistics desk sets out how loads of our sourcing are planned out of Antwerp and Rotterdam, and which Incoterm suits your lane.
Responsible trade
Compliant sourcing, correct documentation and careful handling — including destination labelling checks, so a consignment does not stall at your border over something we could have caught at ours.
Compliance is written into the offer, not bolted on afterwards
Most export problems are not freight problems. They are paperwork problems decided weeks earlier, when nobody asked the destination question. We put that conversation at the front, where it is still cheap to solve.
Origin documents, and what each one actually certifies
A Certificate of Origin states where goods were produced. A EUR.1 movement certificate does something narrower: it evidences EU preferential origin under a specific trade agreement, and follows the place of manufacture, not the nationality of the brand on the box. Where a line qualifies we issue it. Where it does not — a famous label can still be produced outside the EU — you receive a Certificate of Origin and full export documentation instead, and you are told which applies before you book.
Destination labelling and market fit
Label language, ingredient and allergen declarations and market-specific marks decide whether a consignment clears at your end. Name the destination at enquiry stage and the artwork on the offered allocation is checked against it, rather than the mismatch surfacing on the quay. Where available stock will not satisfy your regime, we say so.
The commercial file that travels with the load
Commercial invoice, packing list and export declaration accompany every shipment, with the transport document matched to the Incoterm agreed. Our Belgian VAT and EORI registrations appear on the paperwork, so your broker is clearing goods from a traceable European seller at a verifiable address, not from an anonymous intermediary.
Raise compliance requirements at enquiry, not at loading
Certification expectations, halal marks, Arabic or French label sets, and any pre-shipment inspection your market imposes all change what can be allocated. Raised in your first message they shape the offer; raised after the pro-forma is signed they become a delay somebody pays for.
What a first order with FMCG Depot looks like
Four stages, each ending in something written down.
Send the requirement
Brands and formats, indicative quantities, destination port or delivery address, and the Incoterm you work on. Unsure of the last two? Say so.
Receive an allocation and an offer
We come back with what is genuinely available, the pack and market version behind it, and a costed offer on your terms — not a catalogue price for stock nobody has reserved.
Confirm on the pro-forma
Quantities, pallet composition, batch and dating, document set and delivery scope are settled in writing before payment. Nothing material is left to a phone call.
Load, document and dispatch
The load is palletised and protected for the lane, the export file is issued, and you receive the transport documents your broker needs at destination.
The buyers we are built for
We sell to trade only, and different trade buyers want different things from the same pallet.
Importers clearing into their own market
Origin documents that survive scrutiny, and honest answers about which lines qualify for preferential origin and which do not.
Wholesalers and cash-and-carry operators
Volume with variety. Mixed pallets and mixed-brand containers refresh several fixtures on one booking, one export file and one clearance event.
Retail chain buyers
Consistency across reorders matters more than one sharp price. We quote on what can be repeated, and say plainly when a line is a one-off allocation rather than a listing to plan around.
Regional distributors and export houses
Range depth and a predictable rhythm. Recurring supply is agreed as a programme, each release confirmed against live allocation, so a territory is not rebuilt from scratch every quarter.
Our mission
To be the most reliable wholesale bridge between world-class FMCG brands and the businesses that sell them — authenticity, competitive pricing and dependable logistics on every order. Buyers wanting detail before they write will find the common ordering questions about our sourcing answered in full.
Our promise
Genuine products, transparent quotes, correct documentation and delivery on the terms agreed — a partner accountable for your consignment from warehouse to destination. Trade accounts open through a short registration; complete it to get trade pricing on our sourcing and a named contact on the export desk.
Let's build a supply partnership
Send us the brands, the volumes and the destination market, and we will get our sourcing costed to your port on the Incoterm you trade on.
How we ship and where
The practical side of what we do is documented rather than asserted: