Mirinda — Wholesale Supply

Mirinda is the fruit soda most European exporters overlook and most emerging-market importers ask for by name. FMCG Depot supplies it wholesale from Aalter in Belgium as genuine, EU-sourced stock in original manufacturer packaging, shipping by case, pallet or full container load along with the rest of the beverages we ship worldwide. Unlike most lines in this category, a Mirinda conversation almost always starts with a destination rather than with a channel.

A brand whose buyer is defined by geography

Mirinda was created in Spain in 1959 and has been part of PepsiCo since 1970, and it has been marketed principally outside the United States ever since. That single fact reframes the whole enquiry: the person buying Mirinda by the container is rarely a Western European retail chain. It is an importer or regional distributor in West Africa, the Gulf, North Africa, the Balkans or South Asia, buying into a market where orange soda is a category in its own right rather than a shelf extension off the cola block. Everything below is written for that buyer.

Formats that carry the value channels

The format ladder skews toward value and family occasions, which is the reverse of how colas are usually ranged in northern Europe. 330ml cans cover impulse chillers, multipacks and vending; 500ml PET is the workhorse for convenience, kiosk and forecourt trade; 1.5L PET carries grocery, wholesale clubs and household consumption, and in several of the target corridors it is the dominant selling unit rather than a secondary one. Getting that mix right at order stage matters more here than on a cola order, because large PET changes the weight and cube profile of the entire container. Importers building the wider PepsiCo block on one booking normally add Pepsi and 7UP to the same pro-forma, and those extending into non-carbonated lines take Lipton Ice Tea by the pallet where iced tea is already an established category locally.

Flavour availability is market-specific

Orange is the global anchor and the variant that will carry the volume in every corridor we ship to. Around it sit regional extensions — Red Apple, Green Apple, Strawberry and citrus variants among them — that are ranged in some markets and absent from others, and whose naming is not consistent between territories. Availability is allocation-driven, so we confirm the exact variant list and market version in writing at quotation rather than publishing a range that would be wrong somewhere. If your customers already sell a specific regional Mirinda, tell us which market it comes from and we will tell you honestly whether it can be covered from EU stock. Where the requirement is really for an orange tier rather than for Mirinda specifically, Fanta is the alternative most buyers weigh it against.

When imported EU stock beats the local bottler

Most destinations that buy Mirinda hardest already have a local Pepsi bottler, and it is worth being clear about when importing from Europe is the right call and when it is not. Imported EU stock earns its place in three situations: when the local plant does not range the flavour or the format your accounts want; when imported product carries a premium positioning that supports a higher shelf price; and when local supply is interrupted and a distributor needs continuity rather than the lowest landed cost. Outside those cases the local bottler will usually be cheaper, and we would rather say so than sell a container you cannot rotate.

Routing to West Africa, the Gulf and South Asia

Belgium is a short inland leg from two of Europe's largest container ports, and the Mirinda corridors run out of both. We consolidate in Aalter and load through Antwerp and Rotterdam on EXW, FOB, CIF or DAP terms, so you can take control of the freight at whatever point suits your forwarder. On the duty side the EUR.1 movement certificate and the Certificate of Origin are the instruments that matter: where your destination holds a preferential agreement with the EU, the EUR.1 is what allows the preferential rate to be claimed, and the Certificate of Origin is what evidences where the goods were produced. Both travel with every export shipment, alongside the commercial invoice, packing list and export declaration. Buyers filling the rest of a mixed container usually pull the Coca-Cola export listing for cola volume and the Evian export listing where hotel and retail accounts need a premium water line.

Consolidate the load. Beverages rarely reach a container's weight limit and its cube limit at the same moment, so most Mirinda shipments have room to carry something else. Cross-category consolidation is routine: setting beverage pallets against the Nutella export listing or another ambient grocery line lets a distributor take one arrival, one set of export documents and one invoice for two departments.

What we confirm before you commit

The questions that decide a Mirinda order are all specification questions, and we answer them against your actual allocation rather than with a published figure. Minimum order quantity, case count, layer pattern, pallet configuration and pallets per 20ft or 40ft container are set out in writing on the pro-forma. Remaining shelf life and best-before dating are stated for the batch allocated to you. Label language and market version are confirmed per destination, which matters because several Mirinda corridors require translated or supplementary labelling at import. Where a GCC destination is involved, note that excise on sweetened drinks moved to a tiered, sugar-banded volumetric model on 1 January 2026 in the United Arab Emirates and Saudi Arabia, so the regular-versus-zero-sugar mix on your order now carries a direct duty consequence worth checking with your broker.

• 330ml cans, 500ml PET and 1.5L PET, subject to allocation
• Orange plus regional flavour extensions, confirmed by market at quotation
• Genuine brand-owner stock in sealed original manufacturer packaging
• Case, pallet, mixed pallet and full container load
• EUR.1 movement certificate, Certificate of Origin, commercial invoice, packing list and export declaration
• EXW, FOB, CIF and DAP through Antwerp and Rotterdam

If you are weighting a first container and want to see how buyers range Mirinda against the rest of the fixture, that comparison is a sensible starting point before the split is fixed.

Ordering, documentation and quantities. We have traded FMCG into more than 60 countries for over a decade, and every enquiry is handled by a named account contact rather than a ticket queue. Send the destination port, the format split and the flavours your market ranges; we will confirm what is genuinely available, what documentation travels with it, and which of the sea, air and bonded options makes sense for your route and volume.