Fuze Tea — Wholesale Supply

Most distributors who come to us for Fuze Tea are not starting an iced-tea range from scratch — they are rebuilding one. FMCG Depot supplies Fuze Tea wholesale from Belgium as part of a wider catalogue of beverages sourced in the EU, and this page is written for the buyer working out what the brand covers, what sits either side of it, and how it loads with the rest of an order.

Flavours that match the moment

Fuze Tea is built on black and green tea bases blended with fruit and botanicals. Peach and lemon on the black-tea base are the volume anchors in nearly every market and should be the backbone of a first order. Mango-chamomile and the green-tea variants are range-wideners: they justify a second facing and pull a different shopper, but they do not carry a set on their own. Market-specific extensions appear where local taste supports them, so tell us the destination and we will quote against what is actually allocated for it rather than a generic flavour list.

The pack ladder maps onto that flavour plan. 330ml cans work for vending, impulse and multipack; 400ml and 500ml PET are the convenience and forecourt units; 1.25L and 1.5L PET carry the grocery take-home occasion. Because Fuze Tea sits inside The Coca-Cola Company's portfolio, buyers frequently extend the same order across that portfolio — distributors who already move a mixer volume alongside their tea source Kinley in bulk on the same booking. Where the comparison is against a fruit carbonate rather than another tea, the Mirinda export listing is the line buyers most often weigh Fuze Tea against for the same chiller space. To complete the tea set itself, the Lipton Ice Tea export listing covers the mainstream tier that most fixtures still lead with, and Arizona Iced Tea the cult tier above it.

Filling the rest of the container

An iced-tea order rarely fills a container on its own, and beverages are heavy. Buyers routinely balance a beverage pallet block with ambient confectionery so the load reaches its permitted weight and its usable cube together — adding Bounty wholesale supply to the same booking is a common way to do it. Our logistics team plans mixed-brand loads with you before the pro-forma is issued, and the stacking plan is written into it.

• 330ml cans for vending, impulse and multipack presentation
• 400ml and 500ml PET for convenience and forecourt
• 1.25L and 1.5L PET for grocery and sharing occasions
• Peach, lemon, mango-chamomile and green-tea variants
• Single-variant or mixed-variant pallets built to your plan

Rebuilding an iced-tea range after Nestea

The single most useful orientation fact for a distributor planning this category in Europe is that Fuze Tea is the brand that took over from Nestea across most of the continent, after the Coca-Cola and Nestlé beverage joint venture wound down and the Nestea licence moved on. If your range still has a Nestea-shaped hole in it, Fuze Tea is the direct structural replacement inside the Coca-Cola system, and the shopper you built that facing for is the shopper it now serves.

The practical consequence is that a like-for-like flavour swap is the wrong plan. Rebuild the set by occasion instead: one impulse can, one convenience PET, one take-home PET, and only then decide how many flavours each of those three carries. That produces a shelf that can be reordered predictably rather than a long tail of variants that each move too slowly to justify a pallet.

How Fuze Tea loads with a Coca-Cola order

Fuze Tea is allocated and shipped alongside the other Coca-Cola lines we handle, which is the operational reason to buy it from a supplier that already moves that portfolio. A container built around cola and orange volume takes a tea block without a separate sourcing route, one set of export documents and one freight cost. Case count, pallet configuration and pallets-per-40ft depend on the format mix and the producing market, so they are confirmed in writing on the pro-forma against the allocation offered rather than promised in advance.

All stock is genuine, EU-sourced product in original manufacturer packaging, moving through Antwerp and Rotterdam on EXW, FOB, CIF or DAP terms, with EUR.1 movement certificates and Certificates of Origin where the destination qualifies, plus commercial invoice and packing list.

Sugar variants and the 2026 GCC excise change

The variant split is now a cost decision in some markets, not only a taste one. Since 1 January 2026 the UAE and Saudi Arabia have assessed beverage excise on a tiered volumetric basis linked to sugar content per 100ml, replacing the earlier flat rate applied to value. For an importer serving the Gulf that changes the relative landed cost of standard against lower-sugar variants, and therefore which SKUs belong in the container. Send the variant split you want costed and we will quote it as specified; if you want the split reconsidered against the excise banding before you commit, say so and we will quote both ways.

Where it fits in a category plan

If you are deciding how much of the chiller to give the category before committing to volume, our overview of how Fuze Tea fits a beverage assortment sets it against the other fast-moving lines we export.

How an order is placed and papered

Send the destination, the target volume and the flavour and format split; we confirm availability, market version and dating against the allocation, and issue a pro-forma that states the case, pallet and container detail you are actually buying. Buyers new to European sourcing routes will find the documentation and Incoterms questions covered in more depth on the FMCG export blog. Quantities run from case level for a listing trial up to full container load for recurring supply, with part-loads while a listing is still being proved.