NIVEA — Wholesale Supply

NIVEA is the broadest single brand on our beauty shelf, and that breadth is what turns it from a pallet line into a container line. It sits inside the wider run of skincare & beauty available by the pallet that we load out of Belgium, and on most first enquiries it is the brand that decides how the rest of the load gets built. FMCG Depot supplies genuine, EU-sourced NIVEA to importers, supermarket groups, cash-and-carry operators and regional distributors in more than 60 countries, moving stock out through Antwerp and Rotterdam.

Most wholesale listings for this brand spend their words describing the brand. A trade buyer already knows it. What is harder to get right is the composition of the load — which sub-brands to carry, how much depth each one earns, whether to take single-SKU pallets or mix them, and what has to be fixed in writing before a container is booked. That is what this page is organised around.

The NIVEA sub-brand map, shelf by shelf

NIVEA is not one product. It is a set of sub-brands that sit in different parts of a store and are bought by different shoppers, and treating an enquiry as "NIVEA, one pallet" is the commonest way a first order arrives half-wrong. The blue tin is the signature SKU and the line a buyer names first, but it rarely carries the volume on its own; deodorants and body formats usually do, because they are the fastest-rotating parts of the range in most markets.

• NIVEA Creme — the blue tin, in the tin and jar sizes that vary by market and production run
• NIVEA Deodorants — roll-on, stick, compressed and standard aerosol spray formats
• NIVEA Body — body lotions and milks, plus shower and bath formats
• NIVEA Men — shave preparation, post-shave, face and men's deodorant lines
• NIVEA Face Care — day and night creams, cleansing and micellar formats
• NIVEA Sun — sun and after-sun formats, ordered on a seasonal curve
• NIVEA Lip Care — small, light, high-count units that fill awkward space in a load

What is open inside each sub-brand moves with production cycles and allocation, so we state what is genuinely available for your shipping window rather than publishing a catalogue you cannot buy from. Buyers who want the Beiersdorf pharmacy shelf alongside the mass shelf normally price the Eucerin export listing in the same enquiry, since the two run on the same documentation footprint even though they sell to different buyers.

Single-SKU pallets, mixed pallets and the mixed container

Three ways to build the load, and each does a different job. A single-SKU pallet is the cleanest thing to receive, count and re-sell, and suits a distributor feeding a chain depot with a line it already turns. A mixed-SKU pallet puts several NIVEA references on one base and suits a buyer opening a market who wants coverage across the range without committing full pallets to formats that may not land. A mixed container takes that further, combining sub-brands — and often other brands — inside one booking so the freight cost is spread across a wider assortment.

The mix is also what drives the quotation. A container of lip care and a container of body lotion are not the same commercial proposition, and the cube-to-weight profile of what you choose changes both the loading plan and the price we can hold. Case counts per layer, layers per pallet, pallets per 20ft or 40ft unit and the wrapping specification are set out on the pro-forma against the specific allocation offered; they shift with pack format and production run, which is why we confirm them per offer instead of publishing them as fixed figures.

One practical point that catches new buyers: aerosol deodorants are pressurised packagings and are declared and stowed under the rules that apply to them, so a load carrying sprays is documented differently from one built only on roll-ons, sticks, lotions and tins. Tell us at enquiry whether aerosols are in the mix — it changes the paperwork and the loading plan rather than the availability.

Specifying a NIVEA order and the documents that follow

Send the destination port or delivery address, the Incoterm you trade on, the sub-brands and formats you want, and the quantity expressed in cases, pallets or containers. We come back with what is genuinely open in that window, the market version and batch position of the stock, and a pro-forma carrying the case, pallet and container configuration for that specific allocation. Booking follows the pro-forma, and the commercial invoice, packing list, export declaration, EUR.1 movement certificate and Certificate of Origin are all prepared against it, so the file tells one consistent story at the border. What each of those documents does — and when a Certificate of Origin is required rather than a EUR.1 — is set out in full on our logistics page. If the enquiry runs wider than one brand, browse the full range before you write it and send the whole basket at once — the load plans better that way.